Klondike

MY ROLE:
Strategic Brand Development

Creative Direction

I convinced Klondike, within an evolutionary redesign, to return to silver-foil wrappers for all of its bar skus. The effect on sales was so dramatic that Klondike quickly ran out of foil and utilized temporary packaging in order to keep up with the demand.

The temporary packaging explained the foil shortage to consumers. Also retouched all of Klondike’s photographic assets to increase taste appeal and realism.