MICHAEL LELEUX

I led a team that conceived, researched, and created prototypes of a “pack of the future” paperboard overwrap with a printed, reprogrammable LCD screen.  

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First as a design manager at Dannon, and later as the Senior Account Director for its sole brand-design partner, I managed the Danimals design strategy for nearly ten years.  In that time, Danimals grew to become the #1 kids' yogurt

in the United States. During my time working on Danimals, during which we

completed three full packaging redesigns, I collaborated with its band

team and their strategic partners (Disney, Nickelodeon, etc.) to

create wildly successful, compelling promotional programs, and

packaging with shared brand equities. Licensed properties included:

Hanna Montana, High School Musical 1, 2 & 3, The Suite Life of Zach & Cody,

The Incredibles, The Naked Brothers Band, Miley Cyrus, and The Sprouse Brothers
(who served as Danimals’ brand representatives for two years).