MICHAEL LELEUX

Collaborating with Sun Products Corp., I led the team that designed the first laundry detergent pod packaging.  Mighty Pacs, All's entry into the revolutionary pod category, needed to link back to All's well-established visual brand equity while educating the consumer about the new product form and how it should be used. The launch of

Mighty Pacs coincided with an evolutionary brand redesign in which All simplified

its packaging and, most significantly, it's now iconic logo treatment.

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