DOVE CREAM OILS
MY ROLE:
Strategic Brand Design
Creative Direction:
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Packaging Design
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Structural Design
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Merchandising Design
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Advertising Design
Color (Print & Resin)
Production Advisor
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For five years, I had the pleasure of leading one of the two US teams responsible for designing all of the Dove (for women) personal care initiatives (packaging, merchandising, and advertising). In doing so, I partnered with the Dove marketing team to relaunch its incredibly successful Cream Oil lotion product line.
Our team was tasked with the relaunch of the
successful Dove Cream Oil lotion line.
FROM BOTTLES & LABELS
TO HANGTAGS & BOOTS,
& PDQS TO FLOORSTANDS...
During the relaunch, we were asked to marry the Cream Oil design equity with that of Dove's groundbreaking "Real Women" campaign. We were also tasked with creating additional "Real Women" campaign assets that could be leveraged for all of the Dove product lines.
