BARBASOL
MY ROLE:
Brand Strategy
Creative Direction
Comp Production
Print Production
Advertising Consultant
I collaborated with Barbasol’s advertising partners to create a 360-degree campaign that included compelling packaging & advertising materials. It communicated an updated, but accessible version of Barbasol’s “shave like a man” positioning. As a heritage brand, and the category leader, Barbasol needed to attract a
new and younger consumer, while continuing to appeal to its classic consumer.
In addition, I directed Barbasol’s pre-production and production processes, attending
press runs to ensure superior (and maintainable) print quality and consistency.
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Finally, I worked with Barbasol's advertising partners to create its “shave like a man”
advertising materials for print and TV.
